Research

Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.

No. 30
Category: Report

What AI Is Telling Voters

We asked ChatGPT, Claude, Gemini, and Grok about 161 House and Senate candidates and logged every source they cited. The answers are inconsistent run to run, and the sites the models lean on show campaigns exactly where to plant their own framing.

No. 29
Category: Field Test

Voter Vocabulary: The Words Voters Use To Discuss Key Issues

The words and phrases battleground voters used when asked what they would tell a candidate who wants their vote. Organized by topic so campaigners can write in the language voters already speak.

No. 28
Category: Survey

Politics Professionalized. Campaigns Can’t: The 2026 Political Careers Survey

Political work became a career. On the campaign side, the employment structure never followed. A survey of 427 political professionals on pay, benefits, retention, and AI, conducted with Republican Jobs.

No. 27
Category: Report

Democrats' Edge In The Partisan Email Divide

How shared sending infrastructure gives Democratic campaigns a structural advantage in inbox placement.

No. 26
Category: Field Test

Testing Text Messaging as a Complement to Door-to-Door Canvassing

When delivered effectively, post-canvass texting produces modest but meaningful gains in turnout, with effects concentrated among women and not driven by improvements in canvassing contact rates.