Polls
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New Research Highlights Importance of Including Digital and Radio Into Campaign’s Media Mix to Glenn Youngkin’s Victory
Campaigns that choose not to contest a paid medium or platform risk giving up on a narrative which could have lasting negative effects on the candidate’s image and ballot performance.
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Poll
Digital Battlegrounds: How New Media And Technology Are Shaping U.S. Elections
New post-election research commissioned by the Center for Campaign Innovation and conducted by David Kanevsky of 3D Strategic Research sheds light on an American electorate that is bombarded for attention, consumes politics as entertainment, experiences campaigns on a national level, and wants elected officials to be more authentic and engaging.